Cigarette-manufacturing giants, Pacific Cigarette Company (PCC) launched its re-branded Pegasus and Branson brands in the capital city on Friday night as part of the company’s efforts to expand its portfolio and dominate local and regional markets.
By own correspondent
The two brands, came into existence in 2008 to complement the Pacific range flagship but have been rebranded to give them a fresh look.
These will now be available in toasted and menthol variants. Pegasus has the Hong Ma which has been produced to cater for the Chinese market in the region and the toasted variant while Branson comes in two variants as well which are Mint and Flame.
Introduced in 2021 and distributed by Empire Tobacco, Hong Ma has proved to be a cigarette of choice for most Chinese because of its distinct Chinese flavour.
Speaking at the official launch, Pacific Cigarette Company General Manager Itai Watinaye said the introduction of the new ranges is part of the companys efforts to expand PCCs offering and reach.
“Pegasus and Branson have always been part of our brand portfolio, catering for selected markets, offering world-class quality and flavour at affordable prices.
By expanding our offering, we will be providing more choice to these discerning customers and doing so at unbeatable prices”, he said.
He added, Pacific Cigarette Company continues to be the brand leader in bringing pleasure to smokers in the region through its comprehensive range of cigarettes. With the expansion of our Pegasus and Branson offerings, we continue to offer the consumer more choice and value, while our distribution network ensures that our quality products are available in every corner of the country.
Pacific Cigarette Company Sales and Marketing Manager Ashleyn Mukamba also revealed that the company will be launching the Menthol flavour on the Branson line later this year.
“We have more surprises coming in the Branson line later this year,” she said.
Pacific Cigarette Company has its roots and headquarters in Zimbabwe where it has proved to be the biggest cigarettes manufacturer and also operates in other neighbouring countries such as South Africa, Mozambique, Zambia, Lesotho, Swaziland, Malawi and the DRC.
The company was formed in 2002,trading as Savanna Cigarette, before rebranding to Pacific Cigarette Company in 2017.
